Six Things To Consider for Your Public Adjusting Website
If you are like most small business owners, you have not put a lot of time and effort into launching your company website. Maybe you chose a “do it yourself” website builder that came free with domain or hosting package, hired your sister’s kid to design it, or maybe you paid someone a LOT of money to build your public adjusting firm a website and vowed NEVER to spend a penny again. After all… most of your business comes in via referrals or solicitors, why spend money on a website?
Websites are the new telephone directory, but websites today do more than just tell prospective clients your phone number, address, and hours. A good website informs prospects on your industry, services and team. A great website also educates, builds trust, eliminates your competition and SELLS your service for you. Yes, a great website is designed to actually attract, educate, convert and delight prospects into raving fans.
Is your current public adjusting website GREAT? Would you like it to be? Keep reading…
Is your website responsive?
Curious on what having a “responsive website” means? Responsive means that your site will look great whether visitors are viewing it from a smartphone, tablet or desktop computer. Modern and efficient website experiences mean that no matter what size a mobile device is, your business website will load quickly, look great, and get your prospects to the information about your public adjusting services fast.
Did You Know?
64% of American adults own a smartphone, and 42% own a tablet (via Pew Internet Project.) Heck, we love our smartphones so much 44% of us have slept with our phone next to the bed! If your site doesn’t look great and load quickly on an iPhone, iPad or Android device you might as well not even have a website. In fact, if your website is not mobile responsive Google may remove your website from search results completely!
Are you getting enough leads from your website?
Do you know if your website is consistently producing quality leads for your business? Chances are your public adjusting website is acting like an old fashioned paper brochure and keeping prospects from trusting you, learning from you, and contracting your services. A profitable website will have multiple opportunities for visitors to identify themselves as prospects. No matter how or why someone comes across your website they need to be given the right the information to make an informed decision to work with your company.
Did You Know?
Approximately 96% of first-time website visitors are not ready to do business with your company… yet. By designing specific “funnels” on your website that serve specific purposes you can keep your public adjusting company “top of mind” if (and when) they experience property damage or loss.
Does it have all the bells and whistles you need?
…and none that drive prospects away like scrolling text, autoplay videos or outdated info? An online appointment scheduler is a much more efficient way for both you and your clients manage appointments. An email sign up form is a quick way to collect email addresses from your site visitors. It boosts the size of your email contact list so you can increase your outreach. Social media icons make it easier for your site visitors to share and engage with your site via Facebook, Twitter, Instagram and more. A photo or video gallery can help you display imagery or videos in an appealing and enticing way.
Did You Know?
When you last designed your website did you add features such as image carousels, marquee text, pop ups or Flash animations because YOU thought they were cool? Sadly, YOU are not the target audience for your website – policyholders that have suffered a negative event on a property are. Sometimes less is more. By focusing on the content you publish and the help you provide and not fancy (and out of style) whizbang things on a website your prospects can find the information they from you need fast.
Does it look and read just like all of your competitors?
If it does – there really isn’t any reason for your potential customers to work with you over them. When your website looks and reads like many others in your industry a prospect has no reason to think you are any different – or better – than the rest.
Did You Know?
We have lost count of how many public adjusting websites boom WHEN DISASTER STRIKES (or similar) at their prospect as soon as they visit the site. What makes YOUR public adjusting company different than the others? Do you specialize in a peril type or building structure style? Do you work with coastal clients or those with expensive collections? The more you show your talent and align yourself with the lifestyle and needs of your clients the faster they can trust you.
Can it easily grow with your business?
Any money you spend on designing (or redesigning) your website will be wasted if you don’t have the ability to easily and quickly add or modify it.
Did You Know?
The ClaimWizard Web team specializes in building fully functioning, high performing website solutions using the very best Content Management Systems – WordPress and Hubspot. These industry-leading platforms are proven to be flexible, scalable and are easily adapted to meet the demanding and unique needs of the public adjusting industry.
Is it easy for clients to refer your company via social media?
This is where a great website can support and amplify your customer’s word-of-mouth referral to your public adjustment company.
Did You Know?
Social Media Examiner’s Marketing Industry Report shows 92% of all marketers (and by extension business owners) said their social media efforts have generated more exposure for their business and 80% indicating their social media efforts increased website traffic.