Top 4 Marketing Strategies That Every Public Adjuster Should Know About


There are 4 core strategies that should be in every Public Adjuster’s marketing toolbox. In fact, leveraging these tactics is the difference between staying in front of your customer base and falling into the “out of sight, out of mind” trap. If you’re a business owner (or a newbie just starting out) and you’d like to drive more awareness to your brand, then keep reading…

  1. Digital Marketing Dominance:
  • In the digital age, an online presence is paramount. Utilize social media, email marketing, and online advertising to reach a wider audience. Even if word-of-mouth is your strongest channel, you can optimize this through online customer reviews and referrals.
  • Investing in a professional website that showcases your services, expertise, and client testimonials is key to your brand. Make sure your website is well-designed, easy to read, and presents a clear call-to-action.
  1. Video Content:
  • Video content is key. Public Adjusters have a wide range of content they can create through video engagement, including explainer videos about the insurance claims process, success stories, or live Q&A sessions.
  • Live streaming on platforms like Instagram, TikTok, or Facebook can also provide real-time engagement with potential clients. Media like this would work well after a specific catastrophic event so long as content is highly customized.
  1. Content Marketing:
  • Creating written content is a great way to drive traffic to your website, especially if you’re using SEO keywords. Get into the habit of consistently publishing high-quality blog posts, articles, and guides related to insurance claims and public adjusting. This is also a great way to grow your email subscription list and keep your website updated with fresh, new content.
  • Sharing knowledge builds trust.  Writing about topics like navigating insurance policies, filing claims, and maximizing settlements is a great way to engage with your audience. Avoid talking about yourself and focus on content that educates and benefits clients. If you’re using content as a means to share valuable information, then you’re positioning yourself as a brand people can trust.
  1. Local SEO:
  • When people search for businesses, they often use Google as a guide. That’s why optimizing your online presence for local search is key to keeping you searchable on the Internet.  Make sure your Google My Business listing is updated so that potential clients can find your business. Best part – it’s free!
  • Sometimes the best way to market your business is through social proof. Encourage satisfied clients to leave reviews on Google and other relevant websites in order to build trust with potential future clients. This will ultimately boost your visibility in local search results.

If you’d like to learn more about how ClaimWizard will change the way you manage and process claims, then book a free demo with one of our wizards today!

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